Jordan purchased a struggling practice on Staten Island with minimal revenue and no identity. He needed to reinvent it completely.
Through Tribify he built a brand rooted in something true and local: Staten Island itself. The name 103 — drawn from the borough’s zip codes — became an identity the entire community felt ownership over. Four years later the practice has tripled. His team lives the values without being told. He’s now opening a second location, crediting Tribify as the foundation for everything.
— Dr. Jordan Lissauer
Craig came with a feeling he couldn’t quite put into words: he wanted his practice to have a heartbeat of philanthropy. Energy and vision — but no structure to hold it together.
What emerged was Kids United Pediatric Dentistry — a practice where the giving program became the identity, not a line item. Today he operates multiple locations and converts double the national average of new patients monthly. Every patient knows they’re helping a child in need. His community knows what he stands for.
— Dr. Craig Lustman
Before opening his doors, Dr. Cole Johnson was worried he would be too much for his hometown of Salem, Oregon. What Tribify (then yogg) did, though, was give him permission to be himself and make sure his personality was amplified and reinforced in everything the practice touched. Some patients would love it, some wouldn’t, and that was the point: being unmistakably him is what would build the right tribe and ultimately a community staple.
Cole’s identity shows up everywhere. He’s truly become his brand. His office design, patient experience, and culture are unmatched, right down to a team he calls Unicorns and a giving program for foster children funded by stuffed unicorns named Mr. Sprinkles. That same personality has carried into the wider industry, where he mentors and speaks. He also co-founded the industry favorite, Relapse, the only 80’s throwback band made up entirely of orthodontists. Over fifteen years later, it’s the same practice, the same voice, still unmistakably Cole Johnson.
—Dr. Cole Johnson
Dr. Crowe came to Tribify (formerly “yogg”) in 2014 when she owned one small location in the eclectic town of North Portland. She had a vision of something greater, but a lot was still undefined. And she didn’t just need a logo. She needed to know who she and the practice were.
Tribify helped her find that voice and define her “box” — the values every business decision would need to pass through. She used it as the filter for everything that came next: marketing, hiring, how the team shows up for patients. Today, Portland Orthodontic Group has grown to two vibrant locations under the same “Smile For Real” mantra from 2014, and Dr. Crowe still runs the practice on the same foundation Tribify helped her build.
— Dr. Jen Crowe
Hiba Abdulhadi had already developed the Little Wings brand for her first practice in Odessa, Florida. She had the name, the butterfly logo, the tree-taking-root interior design concept, and more. All were a reflection of a vision she’d been carrying in her head for years. However, despite her best efforts using AI to gain clarity, she wasn’t certain how all the pieces fit together and what words to use when explaining why Little Wings existed. In addition to that, deep within her heart, she felt something was still missing. She wanted her practice to reflect a purpose she discovered as a teenager on a mission trip to India, where she spent time in communities living without clean water, food, or shelter. Hiba wanted her practice to be a vehicle to eliminate pain and suffering for children around the world, but didn’t know where to start.
Before Little Wings ever saw a patient, Hiba committed to clarity through Tribify. She went to the core: her values, her culture, and her deepest purpose. What surfaced was a philanthropic model named “The Cocoon” — a giving program woven into the practice from day one, along with the elevator pitch to help explain it. Three weeks into opening, her team already knows her core values by heart, The Cocoon has already brought a parent to tears in the reception area, and her reviews are off the charts.
— Dr. Hiba Abdulhadi
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